Group project: Brand: Juvenn
This project is to envision Brand Z(a new brand from Jacuzzi Group for the future generations), a new collection of products and services designed to meet the needs of younger consumers; conceptualization of core brand identity and expression, products, and services.
Our brand name is "Juvenn", which stands for "rejuvenate". The pronunciation resembles the Italian word; Giovane", which means "Youth". Our brand mission is to bring relaxation and rejuvenation to future generations.
Product Concepts
Atom (4-6 people)
Atom gives a memorable experience by using it outdoors/indoors. This solar tub gets energy from the sun in the daytime, and it lights up at night.
The panel is made of flexible thin film solar chips with roofing material, laminated packaging technology, and efficient copper indium gallium selenide solar cells.
A shower head is attached on top of the head, and water flows down to the seating.
First sketch and ideation:
The idea is to put a lid on the hot tub for outdoor use and stretch it to make it more convenient to open and close like a helmet.
Luminus (6-8 people)
Luminus gives a memorable experience by using it outdoors/indoors. This solar tub gets energy from the sun in the daytime, and it lights up at night. This gives more privacy than Atom, it can be used outdoors in winter.
Ideation:
Thinking of 'Constellation' - people tend to use the hot tub after work or at the end of the day, and look up at the sky while they are enjoying the hot tub. I wanted to bring this experience to the hot tub with four different sides of the windows to view yet still has a cover on top with solar energy.
Showroom Concept
Galleria:
The launch of Galleria of Juvenn's showroom makes people engage with new products, which offers visitors to experience the hot tubs.
First sketch and ideation:
Since Juvenn makes the feel of relaxation and joy in the water, the facade of the showroom follows the shape of a water wave.
The cafe has a display of Juvenn's energy drinks on the wall so it promotes the brand more effectively.
Before visitors go to the hot tubs to experience, they can change their clothes in the changing room, next to the cafe.
Hot tubs are placed on second floor rooftop, which is covered by glass. Solar tubs are available to generate power from the sun.
